EBO is accelerating its international expansion into the Gulf, meeting rising demand for digital AI solutions that enhance patient experience and streamline healthcare operations. To spearhead this growth, Mike Frayne joins as Head of Sales and Business Development for the Middle East.
Mike brings over 12 years of board-level healthcare leadership across the GCC, including senior roles as COO of Saudi Medical Care Group, founder CEO of Aviv Clinics (a DP World company), and Group CEO of a hospital and clinic network spanning Oman, Saudi Arabia, the UAE, and the UK.
EBO has been appointed to the NHS Shared Business Services (NHS SBS) framework for Patient Communication, Engagement and Hybrid Mail Solutions. This framework allows NHS organisations to procure EBO’s services through a compliant and efficient route, subject to individual call-off contracts.
Human-like waiting list conversations to reassure, validate and prioritise.
A unique solution. No minimum contract.
Paid on results.

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“Being appointed to the NHS SBS framework for Patient Citizen Communication, Engagement and Hybrid Mail Solutions, marks a key milestone in EBO's journey and a clear recognition of our commitment to the NHS. It reflects our belief that technology should drive positive change - to support teams to work smarter, improve outcomes for patients, and create a sustainable, efficient healthcare system.”
-Dr. Gege Gatt, CEO, EBO
Shropshire Community Health NHS Trust
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