--- title: "Register for: Humanising AI in Banking - Creating a Meaningful Customer Experience" description: Join the Financial Services Webinar. With the support of PwC Malta and APS Bank, this 1-hour session explores how leading financial institutions are combining AI, human psychology, and emotional insight to deliver customer journeys that feel both digital and deeply human. image: https://content.ebo.ai/hubfs/Frame%201410086887.png --- [![EBO - AI for Financial Services](https://content.ebo.ai/hs-fs/hubfs/Frame%2011%20(2).png?width=6620&height=1588&name=Frame%2011%20(2).png "EBO - AI for Financial Services")](https://www.ebo.ai/industries/financial-services/) [Add a button link here](https://www.hubspot.com/) REGISTER NOW ![ebo](https://content.ebo.ai/hubfs/ebo.png) ![Frame 48095616 (1)](https://content.ebo.ai/hubfs/Frame%2048095616%20(1).png) ![Frame 48095631](https://content.ebo.ai/hubfs/Frame%2048095631.png) # Fintech Webinar: # Humanising AI in Banking: Creating a Meaningful Customer Experience 30/10/25 |   16:00 - 17:00 CET | MS Teams How can banks deliver seamless digital experiences without losing empathy, trust, or compliance? Join **EBO**, **APS Bank**, and **PwC Malta** for a live expert panel and Q&A on **AI-powered customer experience**, revealing how financial institutions are driving efficiency while keeping human connection at heart. **• Discover** how to humanise automation and build lasting trust. **• Learn** how leading banks balance efficiency, empathy, and compliance. **• See how** AI and psychology combine to create seamless, human digital journeys. [Register now](https://content.ebo.ai/webinar-humanising-ai-in-banking#section-4) ![Frame 48095616 (1)](https://content.ebo.ai/hs-fs/hubfs/Frame%2048095616%20(1).png?width=150&height=27&name=Frame%2048095616%20(1).png) ![Frame 48095618 (1)](https://content.ebo.ai/hs-fs/hubfs/Frame%2048095618%20(1).png?width=100&height=19&name=Frame%2048095618%20(1).png) ![Frame 48095617 (1)](https://content.ebo.ai/hs-fs/hubfs/Frame%2048095617%20(1).png?width=100&height=22&name=Frame%2048095617%20(1).png) ![bov-logo](https://content.ebo.ai/hs-fs/hubfs/bov-logo.png?width=80&height=51&name=bov-logo.png) ![gasanmamo-e1560419966848-1024x704](https://content.ebo.ai/hs-fs/hubfs/gasanmamo-e1560419966848-1024x704.png?width=100&height=69&name=gasanmamo-e1560419966848-1024x704.png) ![Frame 1410086687](https://content.ebo.ai/hs-fs/hubfs/Frame%201410086687.png?width=150&height=30&name=Frame%201410086687.png) ![ERGO\_Kindlustusgrupi\_logo.svg](https://content.ebo.ai/hs-fs/hubfs/ERGO_Kindlustusgrupi_logo.svg.png?width=150&height=46&name=ERGO_Kindlustusgrupi_logo.svg.png) ![pwc-logo](https://content.ebo.ai/hs-fs/hubfs/pricewaterhousecoopers-pwc-logo-png_seeklogo-619359.png?width=320&height=320&name=pricewaterhousecoopers-pwc-logo-png_seeklogo-619359.png) ![Frame 1410087188 (2)](https://content.ebo.ai/hs-fs/hubfs/Frame%201410087188%20(2).png?width=158&height=113&name=Frame%201410087188%20(2).png) ![meta-img](https://content.ebo.ai/hs-fs/hubfs/meta-img.webp?width=1200&height=675&name=meta-img.webp) ## Be Part of the Conversation The webinar has now passed but don't worry! You can watch the full recording here. Kindly fill out the form to gain immediate access --\>  How can banks design AI-driven experiences that go beyond fast, frictionless transactions to build meaningful, lasting relationships? How can we drive efficiency and reduce costs without compromising customer connection, trust and compliance? How can financial institutions implement automation whilst staying aligned with regulations and brand values? Join industry leaders from EBO, APS Bank, and PwC **Malta** for this thought-provoking webinar exploring how leading financial institutions are combining AI, human psychology, and emotional insight to deliver customer journeys that feel both digital and deeply human. ## What's on the Agenda? In today’s digital-first banking landscape, the challenge is no longer just adopting AI and automation, it’s about humanising it. Customer experience in banking goes far beyond speed and convenience. It demands empathy, precision, and emotional intelligence, especially when supporting vulnerable customers dealing with sensitive financial issues.  #### So, where to start? Secure your spot here. One hour power-packed session: • Intro and welcome • Keynote by EBO • Spotlight on APS and its success story  • Live Demo from EBO  • Insights from PwC Malta • Q&A live discussion  ## Live Expert Panel Join leaders from EBO, APS Bank, and PwC **Malta** as they explore how AI and human psychology are transforming financial customer experiences. ![Frame 1410086923](https://content.ebo.ai/hs-fs/hubfs/Frame%201410086923.png?width=120&height=120&name=Frame%201410086923.png) Webinar Host: #### [Trudy Kerr](https://www.linkedin.com/in/trudy-kerr-22379426/) Award Winning Interviewer ![Frame 48095629-1](https://content.ebo.ai/hs-fs/hubfs/Frame%2048095629-1.png?width=120&height=120&name=Frame%2048095629-1.png) Speaker: #### [Jake Azzopardi](https://www.linkedin.com/in/jakeazzopardi/) Data & AI, Digital Strategy & Transformation, Senior Manager at PwC Malta ![Frame 48095631](https://content.ebo.ai/hs-fs/hubfs/Frame%2048095631.png?width=150&height=73&name=Frame%2048095631.png "Frame 48095631") ![Frame 2213](https://content.ebo.ai/hs-fs/hubfs/Frame%202213.png?width=120&height=120&name=Frame%202213.png) Speaker: #### [Dr. Gege Gatt](https://www.linkedin.com/in/gegegatt/) CEO of EBO ![Group-179](https://content.ebo.ai/hs-fs/hubfs/Group-179.png?width=180&height=43&name=Group-179.png "Group-179") ![rs=w\_365,h\_365,cg\_true 1](https://content.ebo.ai/hs-fs/hubfs/rs=w_365%2ch_365%2ccg_true%201.png?width=120&height=120&name=rs=w_365%2ch_365%2ccg_true%201.png) Speaker: #### [Scott Lee Holloway](https://www.linkedin.com/in/scottleeholloway/) Head of Customer Experience at APS Bank ![Frame 1997 (4)](https://content.ebo.ai/hs-fs/hubfs/Frame%201997%20(4).png?width=200&height=72&name=Frame%201997%20(4).png "Frame 1997 (4)") ![Frame 2705](https://content.ebo.ai/hs-fs/hubfs/Frame%202705.png?width=120&height=120&name=Frame%202705.png) Speaker: #### [David Muscat](https://www.linkedin.com/in/david-muscat/) Financial Services Director at EBO ![Group-179](https://content.ebo.ai/hs-fs/hubfs/Group-179.png?width=180&height=43&name=Group-179.png "Group-179") ![Frame 48095630](https://content.ebo.ai/hs-fs/hubfs/Frame%2048095630.png?width=120&height=120&name=Frame%2048095630.png) Speaker: #### [Ronald Psaila](https://www.linkedin.com/in/ronald-psaila-b4a41532/) Head of Development and Innovation at APS Bank ![Frame 1997 (4)](https://content.ebo.ai/hs-fs/hubfs/Frame%201997%20(4).png?width=200&height=72&name=Frame%201997%20(4).png "Frame 1997 (4)") - **Designing AI with empathy:** How to build intelligent systems that recognise emotional cues and respond with human-like understanding. - **Real-world case study:** Learn how APS Bank, has deployed conversational AI to increase customer satisfaction while reducing operational costs, and keeping the human touch. - **Balancing compliance and care:** Hear from PwC Maltaas they discuss the benefits of automation in today’s financial sector and how AI can be used to keep up with regulatory compliance while maintaining personal engagement. - **Smart escalation in action:** Case examples where AI virtual agents hand over to human agents seamlessly for complex or sensitive interactions. - **Personalisation at scale:** How banks are using AI-driven insights to tailor products, advice, and communication across customer segments. ## What You’ll Learn: From real-world case studies to live discussion and Q&A, get practical takeaways you can apply right away. #### Introduction to Conversational AI Explore the benefits, evolution, and latest trends. #### Keep it Human Learn how to automate customer conversations and repetitive workflows whilst maintaining the human touch. #### A Sleek CX Interact with your customers via two-way natural, personalised conversation. #### (Really) Know Your Customer Understand customers’ intents and answer with accuracy and empathy using sentiment analysis, context awareness and Natural Language Processing. #### Cut Costs  Cut costs by 50-80% a year on existing customer engagement. #### More than Q&A Allow customers to manage their payments, check their bank account balance, set limits and update their data via the channel of their choice, through simple conversation.  #### Be Ahead of the Game Go from a reactive customer support approach to a proactive one with AI-driven predictive insights. #### Improve Customer Accessibility Become more inclusive with multilingual support and voice capabilities. #### Q&A Session Have your questions answered by industry experts and technology providers. [REGISTER NOW](https://content.ebo.ai/webinar-humanising-ai-in-banking#section-4) ## Who Will Attend? Roles COO, CEO Head of Customer Support, Head of Customer Experience, VP of Customer Experience, CMO, Customer Success, VP, Director, Senior Manager of Operations, Marketing, Customer Success  Sectors FS including Forex, Insurance and banking. ![Frame 2600](https://content.ebo.ai/hubfs/Frame%202600.png) ## Spotlight: APS Bank’s AI Transformation During the webinar, we’ll shine a spotlight on **APS Bank** and its journey towards smarter, more human digital engagement. Partnering with **EBO**, APS implemented an AI-powered Virtual Agent, **AVA (APS Virtual Assistant)** to automate customer support, enhance engagement, and reduce response times. Today, **AVA autonomously handles 80% of all chat interactions end-to-end**, whilst upholding exemplary customer interaction standards and without requiring any human intervention. [Discover](https://www.ebo.ai/success_stories/ebos-ai-solution-for-aps-bank/) ### "The project with EBO has allowed us to leverage the power of AI, in keeping with our mission, to make the banking experience simpler and more personal." ![Screenshot 2023-04-04 at 17.55.41](https://content.ebo.ai/hubfs/Screenshot%202023-04-04%20at%2017.55.41.png) Daniel Cassar Head of Digital Innovation, APS ![Frame 1997 (4)](https://content.ebo.ai/hs-fs/hubfs/Frame%201997%20(4).png?width=200&height=72&name=Frame%201997%20(4).png "Frame 1997 (4)") ## Unlock the potential of Conversational ## AI in Banking! Get the chance to learn from industry experts, technology vendors, and financial leaders and find out how you can delight your customers, reduce costs and increase workforce capacity. Join EBO! [REGISTER NOW](https://content.ebo.ai/webinar-humanising-ai-in-banking#section-4) ## EBO is partnered with: ![Untitled (258 × 300 px)](https://content.ebo.ai/hs-fs/hubfs/Untitled%20(258%20%C3%97%20300%20px).png?width=130&height=101&name=Untitled%20(258%20%C3%97%20300%20px).png "Untitled (258 × 300 px)") ![4-1-300x300](https://content.ebo.ai/hs-fs/hubfs/4-1-300x300.png?width=100&height=100&name=4-1-300x300.png "4-1-300x300") ![kpmg](https://content.ebo.ai/hs-fs/hubfs/kpmg.png?width=100&height=100&name=kpmg.png "kpmg") ![Untitled-design-25-300x300](https://content.ebo.ai/hs-fs/hubfs/Untitled-design-25-300x300.png?width=100&height=100&name=Untitled-design-25-300x300.png "Untitled-design-25-300x300") ![Screenshot 2022-11-30 at 18.33.03](https://content.ebo.ai/hs-fs/hubfs/Screenshot%202022-11-30%20at%2018.33.03.png?width=127&height=74&name=Screenshot%202022-11-30%20at%2018.33.03.png)   [**Home**](https://www.ebo.ai) [Financial Services](https://www.ebo.ai/industries/financial-services/) [About Us](https://www.ebo.ai/about-us/) [Contact](https://www.ebo.ai/contact-us/) [Blog](https://www.drivewebstudio.com/drive-hubspot-theme-documentation) **Contact** Phone:(+44) 0203 916 0018 Email: hello@ebo.ai EBO.AI (UK) Ltd, Kemp House 160 City Road London EC1V 2NX UK **Join our newsletter:** [Follow us on Facebook](https://www.facebook.com/eboai) [Follow us on LinkedIn](https://www.linkedin.com/company/11258615) [Follow us on Twitter](https://twitter.com/EBO_ai) [Follow us on Instagram](https://www.youtube.com/channel/UCpfhwtnwZALZvmILX7dfpZg) © 2025 All rights reserved ## Team Member Name ![team-member](https://cdn2.hubspot.net/hubfs/5377389/theme/images/stock-images/team-member-1.png) Team member bio information.